MBA Social Capital Survey

The MBA Social Capital Survey, powered by Squared SQ, is a pioneering research initiative designed to assess and enhance the role of social capital in MBA education and employment pathways. Leveraging the cutting-edge Social Value Metrics (SVM) framework, the survey provides critical insights into the social capital development of MBA programs, their students, and the companies that employ them. This initiative offers participating schools and companies the tools to drive strategic improvement in their human capital outcomes while empowering MBA students to unlock their career potential.

Key Objectives of the Survey

  1. For MBA Schools: Enhance the social diversity and capital-building potential of their programs, positioning them to attract and develop world-class talent.
  2. For MBA Students: Deliver personalized insights into their dominant social capital traits, offering guidance for improved career matching and behavioral interview performance.
  3. For Companies: Equip employers with data-drive intelligence about the social value profiles of MBA schools, students, and employees, enabling smarter recruitment and talent management strategies.

Benefits of Participation

For MBA Programs:

  • Comprehensive Program Insights: Analyze the role your program plays in developing social capital, from curriculum design to networking opportunities.
  • Enhanced Recruitment & Retention: Leverage the survey results to attract students who align with your program’s values and strengths.
  • Benchmarking Against Peers: Understand how your program compares to others globally, using actionable data to refine your offerings.

For MBA Students:

  • Personalized Social Capital Reports: Students receive in-depth analyses of their social value strengths—whether Civic, Professional, Emotional, or other types of capital—helping them align their networking and leadership strategies with their goals.
  • Behavioral Interview Preparation: Insights from the survey equip students to articulate their unique interpersonal value during interviews.
  • Company Matching for Career Growth: Students benefit from data-driven matching with employers based on aligned values and social capital compatibility, optimizing career success.
  • Social Coaching Support: Access tailored coaching to help students navigate team dynamics and build meaningful professional relationships.

For Companies:

  • Strategic School Insights: Gain a clear understanding of the social capital profiles of schools they recruit from, guiding human capital strategy and aligning with organizational culture.
  • Employee Benchmarking: Establish a baseline of social capital among employed MBAs, enabling targeted talent development and team optimization.
  • Improved Recruitment Outcomes: Use findings to refine hiring processes, with a focus on socially diverse and high-value candidates.
  • Integration into Company Strategy: Companies participating in the survey receive customized recommendations for applying social capital metrics to improve employee performance and engagement.

Survey Deliverables

Each participating school or company receives:

  • Tailored Reports: Detailed analyses of social capital metrics at the program or organizational level.
  • Individualized Insights: Student-level data highlighting dominant social capital traits and opportunities for growth.
  • Benchmark Comparisons: Industry-wide and peer-specific benchmarking to identify strengths and areas for improvement.
  • Company Matching Tools: Recommendations for aligning student talent with corporate needs, streamlining the recruitment process.

Participation and Fee

Participation in the MBA Social Capital Survey requires an annual investment of $10,000 per school or company. This fee includes access to comprehensive reports, tools, and recommendations designed to maximize the impact of the findings.

Why Social Capital Matters

In today’s network-driven economy, social capital—the value derived from relationships and interpersonal networks—is a critical driver of both individual and organizational success. From building high-performing teams to fostering inclusive cultures, social capital enhances outcomes across marketing, operations, and human capital management.

By participating in the MBA Social Capital Survey, schools, students, and companies gain actionable insights into the invisible but vital forces that shape career success and organizational resilience.

About Squared SQ

Squared SQ is a leader in social capital analytics, helping organizations transform interpersonal dynamics into measurable outcomes. Through its proprietary Social Value Metrics framework and platform, Squared PERFORMANCE, the company empowers clients to integrate social capital data into their strategy, driving growth across people, operations, and markets.

The MBA Social Capital Survey underscores Squared SQ’s commitment to bridging education and industry through data-driven innovation.

Join us to redefine the future of MBA education and recruitment through the lens of social capital. Be a part of the change.

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