Step 1: Context Analysis

  • Mission and Program Overview:
    • The Kelley Full-Time MBA program emphasizes a personalized and collaborative learning experience, focusing on developing leadership, teamwork, and innovation.
    • The program aims to prepare students to excel in a “dynamic global marketplace” by fostering relationships that extend beyond the classroom.
  • Diversity and Inclusion:
    • Kelley emphasizes the importance of “inclusive leadership” and offers initiatives like the Kelley Diversity Champions Program and Kelley Women’s Initiative.
    • Collaborations with organizations such as Management Leadership for Tomorrow (MLT) and The Consortium further reflect its commitment to fostering diverse professional networks.
  • Experiential Learning Opportunities:
    • Kelley’s Academy Model, Leadership Development Institute, and GLOBASE (Global Business and Social Enterprise) provide hands-on learning experiences that promote teamwork and real-world problem-solving.
    • Access to the Kelley Alumni Network—comprising over 120,000 members—enables students to build enduring professional relationships across industries.

Step 2: Content Analysis

  • Explicit Mention of Social Capital Themes:
    • The program promotes collaboration, diversity, and leadership development as integral to its MBA experience.
    • Initiatives like Leadership Academy and Business Academy foster trust, shared values, and professional connections within the student body.
  • Implicit Demonstration of Social Capital Values:
    • The Me, Inc. Program focuses on self-assessment and personal branding, encouraging students to identify and leverage their unique strengths for building meaningful professional relationships.
    • The Leadership Development Institute emphasizes team dynamics, trust-building, and collaborative problem-solving.
    • Kelley’s focus on experiential learning projects ensures students engage with peers, alumni, and corporate partners to build trust and cooperation.
  • Key Social Capital Variables Observed:
    • Trust-Cooperation Complex: Team-based projects and leadership initiatives build trust and collaborative skills.
    • Diversity and Heterophily: Initiatives promoting inclusivity and global exposure foster diverse networks.
    • Ego-Network Ties: Alumni networking events and mentorship programs strengthen individual connections.
    • Learning Processes: Experiential programs like GLOBASE and Academies enhance practical learning and interpersonal skills.
    • Closeness-Betweenness: Access to an extensive alumni network positions students at the center of valuable professional ecosystems.

Step 3: Meta-Analysis Insights

  • Strengths:
    • Kelley excels in personalized, collaborative experiences that build trust and strong professional relationships.
    • The program’s focus on diversity and global exposure enriches the social capital of its students.
    • Leadership development initiatives ensure graduates are well-prepared for teamwork and organizational leadership.
  • Gaps:
    • Kelley could more explicitly articulate the measurable impact of its networking and leadership programs on long-term career outcomes.
    • Expanding the global scope of its experiential learning opportunities could further enhance its students’ international social capital.

Preliminary Social Capital Score:

  • Website Accessibility and Clarity (9/10): Clear navigation and detailed explanations of program offerings and values.
  • Explicit Mention of Social Capital Themes (26/30): Strong focus on collaboration and diversity, with room to highlight metrics and outcomes.
  • Implicit Demonstration of Social Capital Values (28/30): Teamwork, leadership initiatives, and alumni engagement illustrate robust social capital-building.
  • Innovation in Social Capital Development (17/20): Programs like GLOBASE and Me, Inc. showcase innovative approaches but could benefit from a more global emphasis.
  • Community Engagement and Alumni Integration (9/10): A vast alumni network and inclusive community enhance Kelley’s social capital footprint.
  • Total Score: 89/100

Recommendations for Kelley Full-Time MBA Program:

  1. Quantify Social Capital Impact: Introduce metrics to assess trust, collaboration, and diversity outcomes within its programs.
  2. Expand Global Reach: Enhance GLOBASE and other international initiatives to provide students with broader, cross-cultural networking opportunities.
  3. Highlight Social Capital ROI: Develop case studies and success stories that link Kelley’s social capital focus to professional achievements.
  4. Leverage Alumni Strength: Strengthen alumni engagement through mentorship programs and targeted networking events to enhance the value of Kelley’s social capital ecosystem.

Integrate Social Capital Metrics: Embed social capital tracking into the Me, Inc. Program to help students measure their personal and professional growth.